Sango is no longer just playing the game, he’s rewriting the entire rulebook. With tracks as recent as Business and Personal by Latto announcing her pregnancy to platinum selling records like “In My Room" by Frank Ocean and "The Sequence" by Bryson Tiller, the Seattle-born, Grand Rapids-raised visionary is officially dropping Rhythm and Melody, a project designed to do the impossible: birth a brand-new genre. This isn't just an album; this is a global experience. Sango masterfully fuses the infectious energy of Afrobeats, the raw power of Michigan Rap, the high-speed bounce of New Orleans, the movement of Chicago footwork, and Baile Funk into a project that truly embraces the theme “there’s something for everybody”.
With a heavy-hitting roster of platinum titans like Big Sean, Smino, and Goldlink, Rhythm and Melody is your first-class ticket to travel the world via soundwaves.
Erick the Architect is a celebrated artist and sought-after collaborator. As a founding member and primary producer of Flatbush Zombies, Erick has achieved over 1 billion streams across all platforms, multiple Billboard 200 Top 20 debuts, and performed at the world’s most prestigious festivals including Coachella and Lollapalooza. With supergroup Beast Coast, Erick has appeared on Jimmy Kimmel Live and The Tonight Show with Jimmy Fallon. In 2024, Erick released his critically acclaimed debut album I’ve Never Been Here Before, featuring James Blake, George Clinton, Channel Tres, Joey Bada$$ and Lalah Hathaway, followed by a solo worldwide tour and a film score for Paramount+. His collaborator credits span Alison Wonderland, Jungle, Kimbra, L’Impératrice, Joyce Wrice, Col3trane and more. Most recently, Erick was featured in Apple’s 2026 WWDC Keynote where he wrote and produced a custom track that followed Tim Cook’s final words as CEO. Lastly, Erick served as support act for Jamiroquai’s Heels of Steel UK & European arena tour, including two sold-out nights at London’s O2 Arena, solidifying his place as one of the most versatile and in-demand artists of his generation.
The only thing more iconic, interesting, and intriguing than the stories Slick Rick tells on wax might be his own. Lasting through four decades, six presidencies, and countless trends, he endures as “the most sampled Hip Hop artist in history” with GRAMMY® Award nominations and numerous multiplatinum albums to his name. It’s why he remains synonymous with rap music, culture, and fashion. It’s why he counts some of the most influential people in the world as ardent admirers—whether it be Eminem declaring, “I’m just a product of Slick Rick” on 2020’s “Godzilla,” JAY-Z citing him as an inspiration on NETFLIX’s My Next Guest Needs No Introduction with David Letterman, A-list star Idris Elba signing him to his 7Wallace UK imprint, Mark Ronson dissecting his work as part of a TED Talk, or Mariah Carey welcoming him on stage to perform their duet “Giving Me Life” during a sold-out show at Radio City Music Hall in 2019. It’s why rappers started to ditch jeans and oversized hoodies for high fashion—as WWD notes, “Slick Rick pioneered the merge of luxury and street.” It’s why no celebration is complete until somebody busts out “La-Di-Da-Di”, “Mona Lisa”, “Hey Young World” or “Children’s Story”.
After delivering their seminal debut 3 Feet High and Rising in 1989 with the production genius of Prince Paul, the New York City-bred trio of Posdnuos (Pos), Dave and Maseo went on to further impact Hip Hop culture with five more groundbreaking albums: De La Soul Is Dead (1991), Buhloone Mindstate (1993), Stakes Is High (1996), Art Official Intelligence: Mosaic Thump (2000) and AOI: Bionix (2001). But once the digital age exploded in the late ‘90s, De La Soul’s celebrated catalog was unavailable to stream. As the decades passed, the tight-knit group forged ahead anyway—touring the world, connecting with their devoted fanbase, and making music on their own terms. Following 2004’s The Grind Date, De La Soul took a 12-year hiatus from making albums but returned with the Grammy Award-nominated …And The Anonymous Nobody in 2016. With the demand for unreleased De La Soul music palpable, the cry for access to the other six albums grew louder. After years of painstaking and unsuccessful negotiations, Tommy Boy Music was acquired by Reservoir in June 2021, giving De La Soul’s catalog a new home. Beginning March 3, 2023, the 34th anniversary of their debut album, the six missing albums will finally be available to stream.
Mobb Deep stood tall as East Coast hardcore rap figureheads on the basis of their epochal album, The Infamous. Released in April 1995, The Infamous was released almost exactly a year after Illmatic and about half-a-year after Ready to Die -- the debut masterpieces of Nas and The Notorious BIG, respectively, and likewise albums of momentous significance for East Coast hardcore rap. On The Infamous, the duo of Prodigy and Havoc set the tone for future generations of hardcore New York rappers, from crews such as G-Unit and Dipset, to the likes of Ka and Roc Marciano. Subsequent Mobb Deep releases were equally influential, especially Hell on Earth (1996). The following decade, Prodigy and Havoc recorded for G-Unit -- the label of Mobb Deep disciple 50 Cent -- as well as numerous other outlets. The duo's partnership faltered for a time, but they were actively performing into mid-2017, when Prodigy died from complications of an illness that had afflicted him since infancy.
Known for his work across Buffalo's Griselda conglomerate, the Conductor gained international praise for producing "8am in Charlotte" & "Stories About My Brother" on Drake's For All The Dogs album, as well as “SIR BEAUDELAIRE” for Tyler, the Creator’s Grammy–winning album. In 2024, he produced “7 Minute Drill” by J. Cole, a full album with Boldy James, “Feelings on Silent” by Leon Thomas, and the 3rd installment to his Conductor We Have a Problem. In 2025, he released Trainspotting, a full album with Rome Streetz that received widespread acclaim.
Rome Streetz wowed a crowd with the first rhymes he ever spit in public, and the impeccable bars haven’t stopped since that middle school rap battle. He was born in London but moved to Queens as a toddler, growing up with his mother. Rome’s aunt introduced him to rap through the late, great Biggie, and around 10, Rome started writing his own bars. But he was also “fucking up in school,” and got sent to London. In 2011 he moved to Brooklyn and started uploading music on YouTube and SoundCloud, also paying his dues at open mics and battles that forged vital career connections. He dropped his debut album I Been Thru Mad Shit in 2016. Since then, he’s dropped over 19 projects, signed with Griselda Records in 2021, dropping Kiss The Ring in 2022, and Mass Appeal Records in 2024, dropping Trainspotting in 2025.
Talha Anjum (born 3 October 1996) is a Pakistani rapper, songwriter and lyricist. He was born and raised in Karachi and is popularly known for being a member and co-founder of the Hip Hop music band Young Stunners along with Talhah Yunus, and Jokhay as a music producer. Some of his major hits include "Tum Tum", "Gumaan", "Don't Mind", "Afsanay", "Downers at Dusk", and "Groove Mera", the anthem of PSL 6.
UK born Raf-Saperra is at the vanguard of a cultural renaissance, merging Punjabi folk with the pulse of contemporary Hip Hop. His genre-defying sound has earned him collaborations with heavyweight names like Skrillex, Dave East, Ghostface Killah, Benny The Butcher and Conway the Machine, positioning him as a rare bridge between South Asian tradition and global street culture. With a voice as raw as it is refined, Raf doesn’t just represent the diaspora—he reimagines it.
Nasir bin Olu Dara Jones, more commonly known as Nas (formerly Nasty Nas and Escobar), born September 14, 1973 in Crown Heights, Brooklyn, New York, is a prominent American MC. The son of jazz musician Olu Dara, he was raised in the infamous Queensbridge housing projects in Queensbridge, New York. As a teenager rapper, Nasir first went by the nickname Kid Wave before adopting his more commonly known alias of Nasty Nas. By the time he released his landmark solo debut album Illmatic in 1994, Jones was known as Nas.
The rise of Hip Hop in India has coincided with the emergence and rise of DIVINE, considered as one of the most popular rappers and Hip Hop artists in India. With awards and accolades to his name, DIVINE’s fiery, anger-spitting verses have struck a chord with everyone from Dharavi to Dubai. Central to rise of the ‘gully rap’ movement, with hit singles like ‘Kohinoor’, ‘Meri Gully Mein’, ‘Jungli Sher’ and ‘Kaam 25’, DIVINE’s brutally honest Hindi rap draws inspiration from his own life and the streets of Mumbai, set to beats that wouldn’t be out of place in a New York studio. DIVINE’s story and rise of the Indian Hip Hop scene also inspired Bollywood director Zoya Akhtar’s blockbuster hit 'Gully Boy', starring Ranveer Singh. Gully Boy also sees DIVINE in action on five tracks, including 'Apna Time Ayega' and co-writing ‘Doori, with the legendary lyricist Javed Akhtar.
Ghostface Killah, born Dennis Coles, is a Staten Island rapper and member of the Wu-Tang Clan, known for both his work with Wu-Tang and his extensive solo career. Ghostface is known for his dense flow style, his stream-of-consciousness storytelling, and his emotive delivery.
Wu-Tang Clan's relationship with Mass Appeal is one of the most substantial in the label's history, spanning music, film, and cultural preservation. In 2019, Mass Appeal produced the critically acclaimed Showtime docuseries Wu-Tang Clan: Of Mics and Men, releasing the accompanying soundtrack jointly through Mass Appeal and the Clan's own 36 Chambers imprint. The partnership extended into Mass Appeal's Legend Has It… series, with Ghostface Killah releasing Set the Tone (Guns & Roses) and Supreme Clientele 2, and Raekwon dropping The Emperor's New Clothes — his first studio album in years. Few collaborations in Mass Appeal's catalog run as wide or as deep.
Few producers have woven themselves into the Mass Appeal fabric as naturally as The Alchemist. His relationship with the label traces back to 2013, when Boldy James' debut My 1st Chemistry Set — released jointly through Mass Appeal — announced him as one of Detroit's most compelling voices, with The Alchemist's bleak, cinematic loops as the perfect backdrop. That same year, he and Oh No composed original score music for the Grand Theft Auto V official soundtrack, released in partnership with Mass Appeal Records. More recently, Havoc tapped The Alchemist to help helm Mobb Deep's first studio project since Prodigy's passing, as part of Mass Appeal's Legend Has It… series. A producer whose sample-heavy sound has defined underground rap for three decades, The Alchemist is a cornerstone of the same world Mass Appeal was built to celebrate.
When Killer Mike and El-P brought Run the Jewels 2 to Mass Appeal in 2014, it became one of the label's most celebrated releases — named album of the year by Pitchfork, Complex, and Stereogum, and made available as a free download the moment it dropped. The partnership was a natural fit: two underground titans operating on their own terms, backed by a label built with the same ethos. The album's dense, confrontational production and razor-sharp lyricism set a new standard for independent rap, and its reach extended far beyond music — tracks from the RTJ catalog later appeared in the Black Panther trailer, Cyberpunk 2077, and across film and TV. Run the Jewels and Mass Appeal didn't just share a release — they shared a vision.
When HBO tapped Mass Appeal to curate the official soundtrack for their hit comedy Silicon Valley, it was a pairing that made perfect sense — show creator Mike Judge is a known hip-hop head, and Mass Appeal co-founder Nas had his own ties to the startup world. Timed to the Season 4 premiere in 2017, Silicon Valley: The Soundtrack was co-curated with executive producers Mike Judge and Alec Berg, and opened with lead single "Systematic," an exclusive collaboration between Nas and DJ Shadow. The full release drew from Mass Appeal's deep roster and beyond, featuring Wu-Tang Clan, Run the Jewels, Danny Brown, Hudson Mohawke, Dr. Octagon, Too $hort, and Onyx — later pressed on a limited edition red vinyl LP. It was a landmark moment that showed Mass Appeal operating well beyond music, positioning hip-hop at the center of mainstream pop culture.
Pusha T's relationship with Mass Appeal runs deeper than most collaborators — he was one of the original investors when Nas and Peter Bittenbender launched the company in 2013, making him a founding stakeholder in what Mass Appeal would become. He appeared on the label's first compilation release in 2014 alongside Future, A$AP Mob, and Mac Miller, and Mass Appeal later released his Fear of God II: Let Us Pray on vinyl. In 2018, he co-released 1800 Seconds: Curated by Pusha T through Mass Appeal and his own Re-Up Gang imprint — a compilation spotlighting ten emerging underground artists from across the country, a project that underscored his A&R instincts as much as his artistry. His contribution to Mass Appeal isn't just musical — it's foundational.
Boldy James holds a foundational place in Mass Appeal history — one of the label's very first signees when Nas launched the imprint in 2014, his signing was a statement of intent about the kind of rap Mass Appeal was built to champion. His debut My 1st Chemistry Set, produced entirely by The Alchemist, had already turned heads the year prior, blending gritty Detroit street narratives over cinematic boom-bap in a way that felt timeless. During his tenure, he delivered Trapper's Alley 2: Risk vs. Reward, The Art of Rock Climbing, and House of Blues through the label — a steady run of projects that cemented his reputation as one of the most consistent lyricists in underground rap. A Detroit original whose calm, detailed storytelling is unmistakable, Boldy James represents exactly the kind of uncompromising artistry Mass Appeal was founded to elevate.
Umair, alternative R&B/Hip Hop producer known for his unique and concomitant sound. Born in 2003 in Karachi, Pakistan as Muhammad Umair Tahir, Umair started making beats at the age of 13 in his bedroom; Umair was highly influenced by a range of Artists such as Mike Dean, WondaGurl, Metro Boomin & Travis Scott which later shaped his sound. the producer initially started making house music in 2016 and made his first debut Hip Hop single 'Asli Hai' with Young Stunners in 2019 which luckily made waves in the sub continent and peaked at #1 on YouTube Charts. Umair kept on working with various artists such as Talha Anjum, Talhah Yunus, Hasan Raheem, Rap Demon, Shamoon Ismail, Faris Shafi, Annural Khalid, Aleemrk and made some influential records with the artists which played an important role in shaping the music industry in his country. Umair also aimed for some cross-border collabs between 'Raftaar & Faris Shafi' and 'CALM & Talha Anjum' which allowed him to grow a stronger fan base and his own sound. With over Millions of streams independently, Umair has quietly slipped to the forefront of Hip Hop as he continues to develop himself sonically.
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